In Blink: The Power of Thinking Without Thinking, bestselling author Malcolm Gladwell dives into the fascinating world of rapid cognition—the mental processes that happen in the blink of an eye. He explores how our brains make snap judgments, and why, under the right circumstances, those gut reactions can be surprisingly accurate.
Gladwell introduces readers to the science behind quick decision-making, using real-life stories from psychologists, doctors, military experts, and art curators. He explains how our unconscious mind works and when we should trust it—or not.
Key Lessons You’ll Learn:
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What happens in your brain during a split-second decision
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When to trust your instincts—and when to slow down and analyze
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Why too much information can actually hurt your decision-making
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How experience shapes unconscious expertise
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The dangers of bias and thin-slicing in high-stakes situations
Through case studies and research, Gladwell shows that intuition is not magic—it’s a skill you can understand and refine.
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