First Things First by Stephen R. Covey, co-authored with A. Roger Merrill and Rebecca R. Merrill, goes beyond typical time management advice. Instead of just helping you get more things done, this book helps you get the right things done—the things that align with your values, goals, and deeper sense of purpose.
Covey challenges the “urgency addiction” that drives so many people into stress and burnout. He introduces a principle-centered approach to managing time—placing importance over urgency, and meaning over motion. Through his Time Management Matrix, readers learn how to prioritize what truly matters instead of reacting to every demand.
“The main thing is to keep the main thing the main thing.”
Whether you’re juggling work, family, or personal growth, First Things First gives you a framework to live more intentionally. It’s a call to slow down, reflect, and live according to what matters most—not just what’s loudest.







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