Good to Great

Good to Great by Jim Collins is a groundbreaking business book that explores how ordinary companies can achieve extraordinary, long-term success. Based on a five-year research study of 1,435 companies, Collins identifies a small group that made the leap from good to great—and stayed there.

The book distills key principles behind their success, including:

• Level 5 Leadership – Humble, determined leaders who prioritize company success over personal ego

• First Who, Then What – Getting the right people on the team before setting a direction

• The Hedgehog Concept – Focusing on what you do best, what drives your passion, and what fuels your economic engine

• The Flywheel Effect – Building momentum through consistent effort and discipline