Long Tail: Why the Future of Business Is Selling Less of More

In The Long Tail, Chris Anderson explores a powerful idea: the future of business is not just in selling bestsellers—it’s in selling a wide variety of niche products to many small markets.

Thanks to the internet, companies like Amazon, Netflix, and iTunes can offer thousands—even millions—of products that only a few people want. And together, those “few” add up to huge profits. This is what Anderson calls the long tail.

The book explains how low distribution costs, digital platforms, and unlimited shelf space allow businesses to make more money by offering more choice—not less.

Whether you’re a small business owner, marketer, content creator, or entrepreneur, this book will change the way you think about products, demand, and what customers really want.