The Art of the Start by Guy Kawasaki is one of the most essential reads for anyone launching a startup, side hustle, or big idea. As a former Apple evangelist and Silicon Valley veteran, Kawasaki brings real-world wisdom and battle-tested advice to every stage of entrepreneurship.
This book isn’t just about starting a business—it’s about starting right. From building a minimum viable product and crafting a compelling pitch to assembling a team, raising capital, and creating something meaningful, Guy delivers step-by-step strategies that cut through the fluff and focus on what actually works.
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