Think Small By Owain Service & Rory Gallagher

Think Small by Owain Service and Rory Gallagher flips the traditional approach to success on its head. Instead of chasing big, overwhelming goals with sheer willpower, this book shows you how tiny behavioral changes—rooted in science—can lead to extraordinary results.

Backed by research from the UK’s Behavioural Insights Team (aka the “Nudge Unit”), the authors break down how everyday people can make lasting change by focusing on seven simple steps that involve setting clear intentions, building smart habits, and using social accountability.

What makes Think Small stand out is its real-world practicality. The techniques aren’t just for productivity geeks or psychologists—they’re for anyone who wants to be healthier, happier, or more successful without burning out or giving up.

📌 “The trick to achieving big things is to start by thinking small—and to keep things simple enough that success becomes automatic.”

If you’ve struggled with follow-through, goal fatigue, or just feeling stuck, this book offers a gentler, more effective path to progress—by making success easier, not harder.