This Is Strategy By Seth Godin

Seth Godin’s This Is Strategy helps you see strategy in a whole new way. It’s not about complicated plans or business buzzwords. It’s about making clear choices that match your goals, your values, and the people you want to help.

With short chapters and powerful insights, Godin explains how real strategy is about focus. He shows you how to stop doing “everything” and start doing the right things—things that truly matter. Whether you’re starting a business, leading a team, or building a brand, this book gives you the clarity to move forward with confidence.

“Strategy means saying yes to what matters—and no to what doesn’t.”

Godin’s writing is smart but easy to follow. He gives you the tools to think clearly, act boldly, and make better decisions in your work and life.