In Who Not How, entrepreneur coach Dan Sullivan and psychologist Dr. Benjamin Hardy present a simple but transformative idea: stop obsessing over how to get things done—and start focusing on who can do them.
Too often, people hit a wall trying to figure everything out themselves. This book shows that the fastest, smartest path to success is collaboration, not solo effort. By finding the right “Whos”—people with the skills, experience, or passion to help—you free up your time, reduce overwhelm, and grow much faster.
Key Lessons You’ll Learn:
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Why focusing on “How” leads to stress, delay, and limited results
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How to shift your mindset to find the right partners and collaborators
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The link between delegation, trust, and exponential growth
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How high-achievers use teamwork and vision to scale quickly
Sullivan and Hardy combine clear examples, real-life stories, and actionable insights to help readers build a team around their vision—whether in business, personal life, or creative work.
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