Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink is a groundbreaking book that redefines how we think about motivation—in work, school, and life. Backed by decades of research in psychology and behavioral science, Pink challenges the outdated idea that people are driven mainly by rewards and punishments.
Instead, he introduces a more powerful model for high performance: the motivation of purpose, autonomy, and mastery. These intrinsic drivers help people stay engaged, creative, and fulfilled—not just compliant.
Key Concepts You’ll Learn:
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Autonomy – People perform better when they have control over their work
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Mastery – The desire to improve and grow is a powerful motivator
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Purpose – Connecting to something bigger fuels long-term drive
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Why traditional reward systems often backfire, especially for creative work
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How organizations and leaders can create environments that inspire motivation
Pink also offers practical tips for managers, teachers, and parents to create cultures of self-motivation and innovation.
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