Harvard Business Review on Thriving in Emerging Markets

Harvard Business Review on Thriving in Emerging Markets is a curated collection of insightful articles written by some of the world’s top business thinkers and economists. It focuses on helping leaders, entrepreneurs, and decision-makers understand how to navigate and succeed in developing economies—where challenges are high but opportunities are even greater.

The book offers real-world case studies, data-driven analysis, and proven frameworks for companies looking to expand, invest, or compete in markets like India, Brazil, China, Southeast Asia, and Africa.

Whether you’re a startup or an established brand, this book shows you how to:

• Understand local consumer behavior

• Build resilient supply chains

• Create innovative business models tailored to emerging economies

• Partner effectively with local businesses and governments

Key Takeaways:

• Emerging markets require adaptive strategies and deep cultural understanding

• Success often depends on local partnerships, flexibility, and innovation

• Global brands must tailor offerings to local needs, not simply export existing models

• Companies that thrive are those that invest in long-term relationships, not short-term wins

• Leaders must be willing to experiment, listen, and learn from the ground up