How They Started: How 30 Good Ideas Became Great Businesses By David Lester

How They Started by David Lester is a goldmine for entrepreneurs and dreamers who want to know how great businesses really begin. This book goes behind the scenes of 30 successful companies—from household names to global giants—and reveals the exact moment when an ordinary idea turned into an extraordinary brand.

You’ll discover how companies like Innocent Drinks, LinkedIn, and Dyson navigated their early challenges, made pivotal decisions, and found the momentum that changed everything. More than just startup stories, Lester offers a blueprint for turning inspiration into execution—with insights on timing, resilience, product-market fit, funding, and scaling.