Nudge by Richard H. Thaler & Cass R. Sunstein

Nudge: Improving Decisions About Health, Wealth, and Happiness is a groundbreaking book that explains how we can make smarter choices—not by force, but through subtle guidance. Nobel Prize-winning economist Richard H. Thaler and legal scholar Cass R. Sunstein introduce the concept of “choice architecture”—how the way options are presented influences our behavior.

Instead of telling people what to do, the authors show how small nudges can help individuals make better decisions in areas like saving for retirement, eating healthier, quitting bad habits, or making medical choices.

Key Lessons You’ll Learn:

• What is a “nudge” and how it affects your decisions without restricting freedom

• How defaults, framing, and social norms influence behavior

• Why people often make irrational decisions—and how to correct that

• How governments, companies, and even parents can use nudges ethically

• How to design environments that promote better long-term choices

Nudge blends psychology, economics, and everyday examples to show how we can all benefit from smarter decision-making—both personally and socially.