What They Don’t Teach You at Harvard Business School: Notes from a Street-Smart Executive

This business classic features straight-talking advice you’ll never hear in school.

Featuring a new foreword by Ariel Emanuel and Patrick Whitesell

Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.

To this day, McCormack’s business classic remains a must for executives and managers at every level. Relating his proven method of “applied people sense”in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on

the secret life of a deal

management philosophies that don’t work (and one that does)

the key to running a meeting—and how to attend one

the positive use of negative reinforcement

proven ways to observe aggressively and take the edge

and much more