You Can Negotiate Anything By Herb Cohen

You Can Negotiate Anything by Herb Cohen is a timeless classic that breaks down the art of negotiation into simple, relatable strategies that anyone can use — whether you’re closing a deal, handling a conflict, or navigating everyday conversations. Cohen’s signature wit, real-world stories, and practical techniques make this one of the most accessible and powerful negotiation books ever written.

At its core, Cohen teaches that “everything is negotiable” — and that the ability to negotiate is less about power, and more about understanding people, timing, and leverage.

Key takeaways include:

• How to identify what people really want (it’s not always money)

• The three crucial variables: Power, Time, and Information

• Techniques to remain calm, confident, and in control under pressure

• Why empathy, humor, and patience can be your greatest assets